In many industries today, the concept of “omnichannel” marketing is vital to financial success and profitability. It recognizes that people consume products differently, and meeting them in their preferred space helps close more sales. In book marketing, finding ways to increase your audience and sales is important, and audiobooks are one way to do it. Together with eBooks, they comprise approximately 20 percent of book sales in formats other than print copies. Audiobooks provide a unique experience, and many authors read their books to give an added personal touch.
As you’re thinking about broadening your audience and selling books, it’s wise to remember that some people only buy audiobooks. To reach them as customers, you must offer your book in that distribution channel. On a macro level, the audiobook market is valued in the billions, so respectable revenue is in play, depending on your success. Like podcasts, audiobooks benefit from the increase in smartphone use because everyone has a device in their hands where they can listen. When you read the book, you also become more familiar with your audience and increase their loyalty.
Authors today market themselves in many ways, audiobooks, podcasts, blogs, and websites included. There are times when sending an audiobook can help introduce you and your work to someone in the media. It works similarly for show producers or event bookers who have a dual interest in learning more about your book and hearing you speak. The more tools you have available to support your marketing program, the better chance of it becoming effective. Much PR is incremental, and finding something that works gives you a foundation to build on; doing an audiobook may be helpful.
Today, when stores (or online booksellers) decide whether to carry your book, seeing that you’ve produced it professionally and are well-rounded will help. Listing the audiobook on your sell sheet gives it another dimension and communicates you’re serious about reaching every target reader. You can post experts on your website and talk about them on your social media. It’s a fun way for interested readers to hear your voice and get to know you. Marketing today relies on many techniques working together to achieve success. Considering all the advantages, you can see audiobooks deserve a close look.
Business Name:- Smith Publicity, Inc.
Address:- 1415 Marlton Pike East Suite 402, Cherry Hill, NJ 08034
Phone:- 856-489-8654
