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A Look Back and Forward at the History of Digital Marketing

The fact that you are here, reading this with complete ease, is proof that evolution is at work. Simply said, it is the means by which one can realize his or her full potential and enjoy a higher standard of living. Although evolution covers a lot of ground, we will be focusing on the marketing realm here. Three major technical developments—the proliferation of smartphones, big data, and the Internet—have accelerated the development of digital marketing.

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